New retailer gets an out-of-this-world pad
Hangar 9 | Toronto, Canada
Size: 2,350 sf
Completion: August 2015
Photography: AS1 Photography
Reinvention rules at the lovely launch of this retailer’s first branded store. The successful showcasing of interesting fashion stories sits inside a chameleon-like environment that lets the space reflect the latest trends. The mobile fixtures and furnishings allow for repositioning of the layout as needed for merchandise and events. Draperies and other soft goods can also be switched out.
Other features include bold patterned carpets, draperies, and furnishings set against more neutral architectural finishes. A central mannequin fixture provides a stage for displaying feature looks and trends.
Having fitting rooms that are devoid of mirrors encourages clients to come out into the space and discuss looks with sales associates. iPads in the fitting room walls explain the mirror-less rationale and overall philosophy of styling at Hangar 9 while highlighting additional services like home closet editing and at-home visits.
By abandoning the traditional point of sale, clients can complete transactions while seated in various soft seating areas to avoid disrupting the shopping experience.
The retailer previously worked out of a personal shopping studio in an office building or through home visits offering styling, consultation, and other services. A private shopping studio in the back caters to the existing personal shopping client base, as well as new customers.