B+N vertical display system provides messaging, merchandising with flair
B+N Industries Inc. reaches to stylish heights with a 35-ft.-high, 10-ft.-wide center elevator column at El Palacio de Hierro’s flagship department store in Querétaro, Mexico. The 650,000-sq.-ft. luxury retail space clads their central atrium tower with the company’s Electrified System 1224.
Not only does System 1224 provide an easy installation – due to the modular aspect of its parts – it also allows the entire vertical display to be powered for plug-and-play LED illumination. The steel panels change their skin often with magnetic graphics, and each panel is outfitted with a single B+N Pog System insert for merchandising.
Another requirement: a 24-inch-deep cantilever shelf, strong enough to hold two mannequins safely, no matter how high up they were placed.