Interbrand has been awarded a historic six Red Dot Awards across a variety of categories for five of its clients globally. The six Red Dots have been presented to Interbrand for international design led by the teams in the Cologne, Madrid, Milan, and Tokyo offices.
“Design as a business tool is often overlooked,” says Andy Payne, executive creative director of Interbrand. “The Red Dot Awards bring design to the forefront, showcasing the solving of complex problems, bringing clarity to business strategy, improving customer and employee experiences, and growing stronger brands and businesses. To win six Red Dot Awards in one year is a testament to the investment in creativity from our clients and design teams around the world.”
In celebration of Munich Airport’s twenty-fifth anniversary, Interbrand Cologne created the jubilee book “25 Years: Munich Airport.” The creative idea of interpreting the brand and sharing it worldwide won a Red Dot in the Communication Design category.
Interbrand also received a Red Dot award in the Communication Design category for its work in Madrid with independent law firm, Gómez-Acebo & Pombo. The new identity “Filling the gap” brought the international law firm’s manifesto and purpose to life. The team began by synthesizing the two family names, Gómez-Acebo & Pombo, into a simple acronym “GA_P,” that symbolizes the space that separates two parties from a resolution of conflict, and designed GA_P to communicate the opening that promotes union and concord. The entire visual universe of the brand represents the space of opportunity that separates a problem from its solution, and Gómez-Acebo & Pombo’s proposition to “fill in the gap.”
The Milan team has been recognized once again for their work on Juventus Football Club. Interband Milan was awarded two Red Dots in the Brand Design & Identity and Typography categories for the visual identity and the typography they crafted for the Italian Football Club within the branding and experience strategy, which was developed to support the Club’s growth plan to extend its influence on new markets and new audiences. Red Dot valued the comprehensive program to distil Juventus’s essence and make it a universal symbol for perseverance, ambition, and premium Italian style. Interbrand Milan also won a Red Dot for “Juventus Fans: Black and White DNA”, a bespoke display typeface to support Juventus’s new identity system, inspired by the signature black and white stripes of the Club.
Interbrand Tokyo collected two Red Dots this year for their “We are Tokyo” campaign created for Haneda Airport in addition to their work alongside Ryukoku, one of Japan’s oldest universities.
Interbrand’s innovative, creative “We are Tokyo” execution created for Haneda Airport’s 6,500 employees, included photographing each employee for life-sized posters with mirror faces and swap cards that ultimately enabled them to bond with colleagues in other roles. This sense of togetherness and pride has helped Haneda rocket to the #2 position on SKYTRAX.
Interbrand Tokyo was awarded a second Red Dot for the campaign created to take a brave stance against Japan’s failure to fully support transgender rights. The campaign arranged gender-specific messages on posters and labels in restrooms across the Ryukoku campus, making students think about what it would be like to be true to the real person inside, rather than the one they show the world.
“The Red Dot Awards received around our network are a great representation of the talent Interbrand embodies,” says Interbrand’s Global CEO Jez Frampton. “Winning these six awards serves as a great accomplishment to Interbrand and the clients we work with, as they continuously motivate us to push the envelope on the creative work we deliver.”