A recent study from Statistics Canada examines the role that retailers in shopping centers played in the Vancouver census metropolitan area. Among the highlights, retail stores in the largest types of shopping centers in the Vancouver census metropolitan area accounted for almost one-quarter (23.1%) of total retail sales in 2016, according to Where did Vancouverites Go to Shop in 2016?: A Snapshot of Vancouver Retail Store Sales by Shopping Centre Type.
The study states that “the Canadian retail sector has undergone a major transformation in the past decade with the development of online shopping. Many store-based retailers have adopted an omnichannel distribution strategy, creating their own e-commerce retail sites, while maintaining a physical storefront presence.”
As one part of this strategy, many store-based retailers are continuing to maintain their storefronts at shopping centers. In addition, shopping mall owners are trying to encourage more foot traffic at their malls by rebranding the shopping experience by offering entertainment services and additional food options, according to the report.