Transparency Market Research (TMR) points out that the global POP display market is on the verge of consolidation as several leading players are looking at mergers and acquisitions. International players will also focus on vertical integration and building strong distribution network around the world to expand their reach. The leading players in the global market are International Paper Company, DS Smith Plc., Smurfit Kappa Group Plc, Sonoco Products Company, and Georgia Pacific LLC. In May 2016, International Paper Company acquired Weyerhaeuser’s pulp business, which has allowed the company to add five different pulp mills. Such efforts and initiatives to add value to the production capacities are anticipated to be the key strategies of several players.
The global POP display market has been witness to a robust growth rate over the past few years as manufacturers are realizing the need for improved ways of visual merchandising. Better brand visibility, effective space utilization, and better eyeing shelf space have become the key elements driving the growth. Manufacturers are also set to invest in innovation to deliver creative product design.
The global POP display market was valued at US$9.87 bn in 2016. The report states that the global will register a steady CAGR of 5.6% during forecast period 2017-2025 to be worth US$16 bn by the end of 2025. Amongst the various types of products available in the global market, the floor display product segment is projected to lead the global market at a CAGR of 6.3% during the forecast period. In terms of regions, Asia Pacific is poised to assume lead as the region surges at a CAGR of 6.5%.
The global POP display market has been witness to a robust growth rate over the past few years as manufacturers are realizing the need for improved ways of visual merchandising. Thus, better brand visibility, effective space utilization, and better eyeing shelf space have become the key elements driving the growth of the global market. In the coming years, manufacturers are also set to invest in innovation to deliver creative product design that may offer rotating die-cut POP displays with better graphics. Such initiatives are expected to favor market growth over the forecast period. Additionally, players are also emphasizing on offer customizations to several end users to suit their branding and promoting strategies. This product differentiating strategy is anticipated to become an important driving factor for the global POP display market.
Changing lifestyles of the urban class is also identified as a leading cause supporting the growth of the global POP display market. Rising disposable incomes that have enabled the urban population to indulge in the luxury and convenience of packaged food and beverages significantly upped the demand for POP displays in the retail sector. Today, POP displays have become synonymous with branding and packaging of food and beverages. Various FMCG brands are focusing on improving their brand presence and visibility through POP displays at retail stores. Thus, the steady growth of the FMCG industry, the food and beverages market, and retail industry are collectively slated to make a fair contribution to the earnings of the global market.
Despite the bright future of several industries creating a positive outlook for the global market, it faces some tough challenges. The emerging trend of online shopping, even for FMCG goods, has become a huge threat to the global market. As the e-commerce penetrates to every household it is likely to eat into the share of the global POP display market. Benefits of e-commerce such as convenience, good discounts, various modes of payment, and reduced shopping time have threatened the overall retail industry, thereby negatively impacting the uptake of POP display market.
Despite the challenges, the global market could benefit from mushrooming retailers in emerging economies such as India and China. The growing expansion of retailers in areas of consumer goods is expected to offer the global market tremendous scope to recover from the challenges it currently faces.