Hudson Group has deployed a diverse set of digital displays aimed at energizing its large store inside one of America’s busiest airports. The feature pieces at the World Duty Free store in the McNamara Terminal at Detroit Metropolitan Airport include a circular NanoLumens Nixel Series LED display and a large touchscreen interactive station. Not only does this project drive sales and promotions, it also adds to the customer experience.
“The incorporation of a NanoLumens Nixel Series LED display into this installation really demonstrates our ability to design a compelling and engaging visualization solution for any installation environment,” says Dana Michaelis, regional sales director at NanoLumens.
Combining three separate displays to create a truly innovative ring, the 3mm Nixel SeriesTM fine-pitch LED halo display is suspended like a digital chandelier from the store’s ceiling and makes shoppers aware of brands and promotions, no matter where they are in the duty-free store, according to NanoLumens.
The 42-in. wall-mounted touch-display — designed to deliver the same, smooth familiar experience as smartphones and tablets — invites travelers to engage in content such as product information, live departures and arrivals information, weather reports, and highly visual curated news and sports summaries. There are also 55-in. digital displays around the store being used as digital posters, scheduled to run multiple promotions, according to NanoLumens.