Laser bar, lighting system elevates customer experience
Levi’s Juniors Shop, Macy’s Herald Square | New York
Size: 1,500 sf
Completion: September 2015
idX audiovisual, electrical/lighting, engineering, fixture contractor, in-store graphics, in-store signage, lighting, lighting design, metalwork, millwork, mirror/glass, paint/coating, project management, store fixtures, technology, visual elements, wall panel/molding
Photography: Richard Cadan Photography
Illuminating features elevate the customer experience inside this branded shop within a store, where the marketing message’s focus is to introduce a new collection from Levi’s for women.
A programmable, overhead lighting system emits a slow, subtle random wave-like effect that fills the space with activity, vigor, and movement. Both energetic and inviting, the lighting highlights and frames the product within the floating perimeter wall system.
A laser bar that lets shoppers customize any product they purchase also adds a fun and engaging, on-the-spot experience. Ticker tape-style LED messaging shines through the bar’s wood face. The messaging catches the eye and informs guests of the services being offered, including the Levi’s tagline: “STARTED BY US . . . . . . . FINISHED BY YOU”
Video lifestyle messaging playing on the mannequin pylons further activates the space and captures the attention of shoppers from across the hall floor.