Shopping experience appeals to women of all ages
This updated store concept in the Sherway Gardens mall reveals a shopping experience that appeals to women of all ages, including the brand’s existing customer base. Complementing the retailer’s established reputation for serving a multigenerational market with high-end clothing, jewelry, and accessories, the design meets the client’s request for a New York-SoHo feel.
The classic detailing and industrial cues ensure a modernized and clean-lined interior without being sterile or intimidating. A neutral palette of contrasting tones and finishes, as well as layered lighting schemes, also creates a space that is dramatic while, at the same time, comfortable and approachable. The industrial materials are juxtaposed against more polished and finished stone and millwork. The fixtures are largely composed of blackened steel and offset against fine wood and stone finishings.
Andrews | Toronto, Canada
Size 5,679 sf
Completion: September 2015
Other design features are a central runway that divides the store with mother and daughter departments flanking the main aisle. The runway provides an opportunity for the retailer to present its fashion point-of-view while showcasing cross-merchandised jewelry and accessories that appeal to both groups.
More highlights include:
- A centrally located service desk visible from all points of the store.
- Oversized leather ottomans, with nested side tables, offer seating at all areas adjacent to service points.
- Technology touch points throughout the space allow for staff to quickly look up product information and check stock at other stores.
- Intimate, semi-enclosed antechambers at each of the two fitting room groupings allow those trying on garments to come out and discuss their looks without feeling exposed to the rest of the store or mall corridor.
The 30-ft. high by 56-ft. wide storefront’s layered laser cut blackened steel panels create an impactful impression and a sense of movement as viewers pass the store. The look also ties in with the SoHo concept and meets the landlord’s affinity for storefronts with a strong vertical emphasis and lots of glazing. Integrated lighting creates a glow between the panels.