With high-end consumer electronics, the retail experience is important. Purchasing decisions can hinge on the look, feel, and performance of the product on display in store. Yet retailers can’t let expensive merchandise “walk out the door” due to shoplifting or employee theft.
“Customers need to interact with our latest smartphones to see what has changed and how the devices perform,” says Bill Jones, an AT&T regional director of asset protection. “But it is a balancing act between customer-product interaction and theft deterrence.”
Electronic loss-prevention devices can protect this merchandise while allowing shopper interaction. And they now come with a wide array of standard and custom options. Here are a few of the features retailers should consider when purchasing loss-prevention devices.