PetSmart has opened The Groomery by PetSmart, a store concept focused exclusively on pet-grooming services, with an expected five locations opening in the coming months. This week, the first of The Groomery stores are opening in New York City’s Upper West Side and Oak Park, Ill., a suburb of Chicago. Additional locations will open in Scottsdale, Ariz., U.S., with two more locations expected to be announced soon.
The new concept serves the pet care market—a segment growing faster than any other in the pet category. Americans spent nearly $5.8 billion on pet services in 2016, according to the American Pet Products Association.
Each location features a salon-style modern design in a boutique-sized space of about 1,800 to 2,500 sq. ft., much smaller than a traditional PetSmart store.
“We created The Groomery store design to help us get closer to where pet parents and their pets are living, especially in urban markets.”
“A significant portion of our grooming business comes from people living within close proximity to a PetSmart store. Proximity to the home is a key factor for convenience and to help reduce a pet’s anxiety,” says Joanna Zucker, VP of services for PetSmart. “We created The Groomery store design to help us get closer to where pet parents and their pets are living, especially in urban markets.”
The Groomery features classic pet grooming services, such as baths, brushes, haircuts, blow-outs, nail trims and grinds, teeth brushings, paw maintenance, flea and tick treatments and the de-shedding Furminator service. The Groomery also offers pampering “Spaw” treatments featuring coconut and other scents, pet-specific deep moisture shampoos and conditioners from popular human brand’s such as CHI, and a self-service dog wash.
The stores include:
- Grooming Salon – The Groomery salons feature at least 10 wide tabletop spaces for the PetSmart grooming staff, all of whom are academy-trained, and undergo 800 hours of certification training and a six-month apprenticeship. A bathing area with stainless steel tubs allows for washing the pups, while no-heat dryers safely dry them after a comforting hand-towel drying.
- Self-Service Dog Wash – The Groomery locations offer two or more self-service dog wash stations with wall-mounted washing and drying equipment, and complimentary shampoos and conditioners.
- Merchandise – The lobby area of the stores are stocked with high-end health and beauty pet essentials such as shampoos, brushes, collars, leashes and treats, including an expanded collection of at-home pet grooming supplies from popular human brands like CHI and Burt’s Bees, as well as pet brand Furminator.