Right-angle video display boosts consumer experience at Macy’s
At the Macy’s Brooklyn Downtown location, the store is expanding its digital media — and enhancing the consumer experience — with the installation of a new FLEXLite NXG 3.9mm LED video display from PixelFLEX.
Now with fully front-serviceable video panels, plus seamless right-angle corner capabilities, the FLEXLite NXG is one of the highest resolution LED video displays on the market. Available in 2.6-6.25mm pitch options, plus a 6.25mm full outdoor IP65 version as well, FLEXLite NXG tiles are calibrated directly out of the box to ensure perfect color and brightness to help realize the full potential of retail LED video environments, according to the company.
The new LED video display was placed on a concrete wall of the escalator well, between the first and second floors. In between the escalator wells there is a 2-ft. thick, 3000 psi concrete sheer wall that runs from the basement all the way to the top of the building. To hold the LED wall as close to the concrete as possible, a custom bracket was designed and fabricated, then attached to the concrete wall. Crews attached the top row of the FLEXLite NXG LED tiles to the bracket and hung the remaining panels from the top row. At the bottom, bolts were attached to tabs so that the LED wall couldn’t be swung out without an authorized employee, according to the company.
The content is mostly experiential and promotional, with beauty shots of clothes models and graphical messages to promote sales and other store announcements. An IDF room on the floor above the LED wall has a media player and PixelFLEX sending unit. The entire system is powered from three 20A power circuits, reports PixelFLEX.
The ease of creating content, brightness, image quality, and the final design with the FLEXLite NXG LED — including the mounting bracket — were very well received by Macy’s executives, states PixelFLEX.