It’s the ease of walking through a grocery aisle they’ve shopped time and again, the audible “agh” of delight when they pluck farm-fresh produce from the shelf, or the instant gratification of snapping that perfect piece of produce up at a deep discount. These are a few of the signs that your shopper is satisfied with a pleasurable shopping experience.
But thanks to changing shopper profiles/typologies, many global grocers are finding it harder to satisfy the appetite of today’s shoppers. Shoppers are more adventurous, aware, tech-savvy, and intelligent customers than in times past.
In the latest issue of Retail Environments magazine, Watt International’s Vince Guzzi defines three trends feeding into the perception vs. reality gap and what to do about it.