Students from Stuttgart Media University won the 2017 BillerudKorsnäs PIDA Germany design competition with sustainable, smart packaging for wristwatches and other luxury items. The challenge focused on developing smart and innovative packaging solutions that stand out on the store shelf and increase value for the customer while being environmentally responsible. The winner was announced at an event in Ludwigsburg.
The winning contribution, WatchOut, was developed by Andra Frair, Ellen Vieth, Jessica Raich ,and Marina Hochstrasser from Stuttgart Media University (HdM Hochschule der Medien). The sustainable popup packaging features a nature theme and a surprise effect for wristwatches and other luxury items.
Winners were also named in the following categories:
Sustainability—Interdent, an environmentally friendly packaging solution for interdental brushes by Eva-Marie Frank, Sebastian Spörer, Vanessa Hoffer and Gabriel-Marius Popescu from Stuttgart Media University.
Innovation—The ShellBox, a packaging solution that combines opening and recycling of pistachio nuts, by Ramona Rabl, Leonie Strohbeck, Jessica Hofmann, Antonia Krapf, and Caroline Jaap from the University of applied science in Munich.
Shelf impact—ReMove, a glueless carton design with built-in handle designed to minimize plastic when packing exotic fruits, by Hagen Neugebauer and Jürgen Schuster from the University of applied science HTWK in Leipzig.
BillerudKorsnäs Packaging Impact Design Award (PIDA) has been organized annually since 2005 in collaboration with leading colleges and universities in France, Germany, and Sweden.