Kid to Kid, one of a growing assortment of resale retailers, celebrates its 25th anniversary this month. The company, which grew from an initial store in Sandy, Utah, to more than 100 stores in the United States and Europe, anticipates continued growth. It cites a National Association of Resale Professionals forecast of 7% growth for resale stores in the coming year.
“Resale, especially kid resale, is here to stay,” says Erica Gentile, owner of two Kid to Kid resale locations in the greater Phoenix, Ariz., U.S., area. “No matter what the economy is, families are going to continue to have kids, and regardless of their financial status, families are always looking for ways to purchase kid items that are affordable.”
Deron Luzar, owner of another Kid to Kid store, attributes the popularity and growth in the resale sector to several factors, including the healthy buying power of Millennials, who will become the largest spending group in 2018 with an expected outgo of $3.39 trillion.
“Resale is very popular with Millennials, who enjoy the idea of repurposing clothing and recycling. They also appreciate trendy clothes at a bargain and we offer great deals,” Luzar said.
Environmental impact is prompting more consumers of all ages to consider selling their used clothes. In North America, consumers are buying—and getting rid of—five times as much clothing as they did 25 years ago, reports Elizabeth Cline in her book Overdressed: The Shockingly High Cost of Cheap Fashion. A staggering 85% of apparel ends up in a landfill—80 lb. of clothing from each man, woman, and child. In contrast, Kid to Kid stores recycled more than 11 million items last year, passing on clothing and toys to other families.