Las Vegas retailer Vegas EXP shines brighter than ever with a massive, outdoor NanoLumens Nixel Series display. The ultra-bright, 8mm pixel pitch, 17-ft. by 6-ft. display above the front door provides a visual impact for the 100,000 potential customers who see the storefront every day.
“What could be better to grab people’s attention than an always-on, super bright, 17-ft. wide LED display that we can update with new content at a moment’s notice,” says Jennifer Turner, president & CEO of M&K Enterprises, the parent company of Vegas EXP. “The NanoLumens display is how we show that mantra to people before they step inside, and its power to intrigue passersby and encourage interaction through social media was evident immediately.”
Turner says she did her due diligence in researching and comparing the available options for a vibrant, reliable outdoor display. She explains the requirements were straightforward: the sign will run 24 hours a day, every day, it needs to be able to outshine the intense Nevada sunlight, must be easy to use and update with new content, must be reliable and easy to fix or maintain, and above all has to stop people in their tracks.
“We did a lot of research,” Turner says. “For me, the biggest difference in the purchasing process was the customer experience working with NanoLumens. I visited NanoLumens’ Las Vegas showroom and was with their reps for hours to learn about the different display sizes and pixel pitches, brightness, and how repairs can be done quickly from the front by removing only the affected sections. The quality, user-friendliness and guaranteed reliability sealed the deal.”
Turner notes that the warranty was a major selling point. She and her colleagues had discussed how other stores often have signs with dead pixels, color lines, and other display imperfections. Knowing that NanoLumens will repair the display at the first sign of trouble, even for a single dead pixel, set it apart from all the competition, she says.
According to Dave Merlino, NanoLumens West Coast VP of sales, this installation perfectly captures the essence of NanoLumens’ value position in the digital display industry.
“A small store needs to make a very big impact in Las Vegas and NanoLumens was able to deliver the impact in spades, Merlino says.
Proving the simple operation and capabilities of the display and content software, the store recently used it to promote a fundraiser for the victims and families affected by the Mandalay Bay shooting on September 25.