GSP is proud to announce that COO Kevin Farley was named an innovation forum speaker at the Outlook Leadership Conference, held this week in Scottsdale, Ariz., U.S.
Farley presented valuable ideas to help C-stores simplify their in-store marketing campaigns. With different-sized stores, local tax ordinances, and competitive regional pricing to accommodate, planning and executing a consistent marketing campaign can become a difficult task. Farley showed conference attendees how to use the information in store profiles to overcome the hurdles.
“It’s an exciting time to be in retail, with both innovations and disruption challenges making news every week. Now, it’s more important than ever to really have a store-level understanding of what’s going on,” Farley says.
“That’s why having the ability to access real-time data about your stores makes sense. C-stores constantly seek ways to become more efficient, especially when distributing their sign kits. Data helps retailers get store-specific to reduce waste and be even more relevant to local shoppers,” he adds.