As part of Shop! association’s continual effort to drive the industry dialog on ROI, Shop! has released two new ROI projects: the 2017 Shop! ROI Standards for In-Store Marketing Materials document and the 2017 Shop! ROI Standards for In-Store Marketing Materials White Paper. These papers are the second in a series of ROI Standards research conducted by Shop! in 2017.
The new white paper is included within the November/December issue of Retail Environments magazine and contains excerpts from the 2017 Shop! ROI Standards for In-Store Marketing Materials document. The white paper offers guidelines for developing in-store marketing materials, improving compliance, and calculating ROI. It also includes actionable insights, case studies, and best practices based on the findings from the study.
Free for all Shop! members, the 40-page ROI Standards document is available to non-members for $150. The Standards Document and White Paper are available at shopassociation.org/roi-standards-program.
While the white paper and full ROI Standards document focus on POP displays, the learnings are applicable to all in-store marketing communication vehicles.
“ROI data is no longer just a nice-to-have. Retailers are counting on their suppliers to provide the information they need to demonstrate ROI when they implement changes to their in-store marketing efforts,” says Steven A. Weiss, CAE, Shop! CEO.
“The takeaways in the documents are designed to help industry suppliers justify their investments to create and execute successful in-store marketing programs that ultimately enhance the retail experience for shoppers and drive purchases for brands and retailers,” he adds.
A special thank you to sponsors Frank Mayer and Associates, KDM POP Solutions Group, Menasha, and Packaging Corporation of America for their ongoing support of the ROI Standards program for In-Store Marketing Materials.
For more information about the Shop! ROI Standards Program, please contact Madeline Baumgartner, Shop! director of education and research, at firstname.lastname@example.org.