Store design highlights artistically staged spaces
Beauty and elegance come together in The Collective, a new lifestyle shop for Saks Fifth Avenue where grand architectural gestures serve as a backdrop for artistically staged visual displays featuring women’s contemporary fashion.
Opened in February 2017, The Collective is one of three freestanding specialty stores that reimagines the brand’s conventional department store footprint within a collection of boutique formats in Greenwich, Conn. All three stores are a collaboration between FRCH Design Worldwide and Hudson Bay Company’s global store design team.
Spanning two floors and over 14,000 sq. ft., The Collective sits inside a historical mid-century red brick building that includes multiple boutique tenants and a Tom Ford makeup bar. Architectural details are transformed within a contemporary framework featuring open ceilings and heavily brushed stained concrete floors.
Grand architectural gestures seen throughout the store include large-scale ceiling sculptures and underlit detailing imbedded within the staircase from the first to second floors. An elevator, wrapped with polished copper, highlight the store’s center core and maximizes traffic.
Other design features include an open style living room environment with sophisticated pops of color throughout the built-in area rugs and furniture. Metal tones including copper, bronze, and blackened metal infuse the environment with a fresh, energetic, and stylish vibe.