Design draws inspiration from community
THE FRESH MARKET | Doral, FL
size: 26,000 sf
completion: May 2017
photos: Dana Hoff Photography
Shop! members contributed to the following elements:
DRAWING INSPIRATION FROM THE COMMUNITY, THIS DESIGN’S THOUGHTFUL APPROACH incorporates mid-century modern décor, English and Spanish signage, and natural lighting. The interior’s forms, materials, and colors also complement the store’s signature, highly recognizable oval window, which is a feature of the produce department and makes a statement to passing motorists.
For the Doral location, api(+) provided the following services: brand strategy, store planning, interior design, graphic design, and construction administration. The firm has been working with The Fresh Market since 2004, designing 80 locations to date.
The store marks the entrance to CityPlace Doral. The mixed-use complex features 250,000 sq. ft. of retail including more than 40 dining, shopping, and entertainment destinations. There are also 400 luxury residences.