Design shines a light on brand’s legacy
BARTELL DRUGS | Bellevue, WA
size: December 2015
completion: 20,000 sf
photos: SRH Photo Design
Shop! members contributed to the following elements:
King Retail Solutions design, in-store graphics, in-Store signage, lighting design, millwork, visual elements
DECORATIVE LIGHTING, BOLD WOOD TONES, AND BRAND COLOR ACCENTS ENERGIZE THIS DESIGN, which highlights the family-owned pharmacy’s story through a mix of modern and vintage elements. By emphasizing the marketing message, “from the Bartell family to your family,” the channeling of nostalgia evokes the 127-year-old retailer’s many services and standing in the Seattle metropolitan community.
The bright, warm, clean interior includes a contemporary take on a drugstore institution — the soda fountain. Large custom neon signage — spot-lit against a clean canvas of white upper walls and the ceiling — also charmingly instills a sense of store history while directing the attention of shoppers to specific destination areas. Broad wooden floors serve as a reminder of Seattle’s original commercial spaces.
A more expansive focus on cosmetics and beauty include custom nesting fixtures, such as blue beauty tables that create immediate interest at the eye-line. Increasing the section’s visibility with easy access from any area in the store boosts shoppers traffic.