Design sparks awareness of online retailer
NERDBLOCK | Oshawa Centre, Oshawa, ON, Canada
size: 1,400 sf
completion: October 2016
Shop! members contributed to the following elements:
Canada’s Best Store Fixtures Inc. design, in-store signage, project management, store fixtures
VINYL GRAPHICS DEPICTING QUIRKY CHARACTERS AND THE BRAND’S SIGNATURE BLUE COLOR supply a powerful, attention-getting pop to this popup store.
Using graphics of the brand’s proprietary characters to organize products by category further builds awareness of the retailer’s online subscription service. The navigation is also fun and speaks to visitors in a universal language that doesn’t require translation.
The design purposely lacks a conventional overhead sign. In its place, vinyl graphics on each display window attract attention from passing traffic in the mall and from one of the main entrances.