Shop-in-shop design is stylishly transformative
MARC JACOBS BEAUTY SHOP-IN-SHOP | Bergdorf Goodman, NY
size: 800 sf
completion: March 2016
photos: Coppola Photography
Shop! members contributed to the following elements:
Rapid Displays design
INCORPORATING MODULARITY AS A KEY DESIGN FEATURE, these sleek, modern fixtures create a stylish, shop-in-shop showcase at this luxury department store. Accommodating different store layouts, the extremely flexible fixtures can also easily support product launches through changeable tester panels.
Drawing inspiration from the clean, simplistic lines of the product’s packaging, the design reflects and enhances the brand’s makeup collection. Three easy-to-shop categories organize eyes, lips, and face products. A large consultation table with four beauty stations let customers test products and get a personal consultation with a beauty expert.
Using a plug and play system for the videowall eliminates power outages and other technical issues.