Design puts fresh spin on authenticity
BRAR’S FOOD CULTURE OF INDIA | Trinity Commons, Brampton, ON, Canada
size: 3,475 sf
completion: February 2016
photos: David Whittaker Photography Inc.
Shop! members contributed to the following elements:
Jump Branding & Design Inc. design, lighting design, in-store graphics, artwork
BLENDING THEATER WITH COLORFUL AND DRAMATIC SURROUNDINGS, this design repackages the brand for a broader audience by putting a fresh spin on the restaurant’s authentic dining experience.
The 32-year-old restaurant’s new fast-casual concept involves custom cut screens separating the energetic marketplace from the more peaceful dining area. Other highlights are:
- Placing tandoor ovens inside a glass-enclosed area.
- Installing large booths and oversized tables.
- Creating a bold, artistic reclaimed wood wall treatment.
- Adding warmth with exotic woods.
The overall setting greatly benefits from the first-hand experiences of the design team’s eight-day trip to Delhi. Incorporating elements from modern India’s architecture and street retail culture, the environment eloquently captures the approachability of the country’s people. Features include:
- Arranging artfully wrapped, colorful gift boxes to show the important of sweets in Indian culture.
- Displaying authentic handcrafted furniture and accent art pieces.
- Cutting patterns, developed around key Hindi icons, into metal screens.
- Installing oversized graphic black and white porcelain floor tiles to reflect historic architecture.
More highlights include opulent mirrored, brushed bronze and gold finishes on the tandoor hoods, signage, accent artwork, and millwork. More rich tones can found in the glazed gold, purple, and silver pearlescent paint on the ceilings and bulkheads.
A metallic gold oversized flat plane with large connecting circles on the underside creates visual interest. Hanging circular light fixtures below the structure further adds to the signature piece’s allure. A digital menu system also modernizes the brand’s offering.