Popup draws attention, fun to explore
MACY’S BEAUTY DEPARTMENT REDESIGN | Dadeland Mall, Miami
size: 20 sf
completion: March 2016
photos: Kendu In-Store Visual Solutions
Shop! members contributed to the following elements:
Kendu In-Store Visual Solutions artwork, design, in-store signage, visual elements, project management
ENHANCING THE BRAND’S SHOPABILITY WITH COLOR, VISUALS, AND LIGHTING, this beauty popup provides a showstopping display that’s easily accessible and fun to explore.
The popups use a “mini-mall” concept, letting brands create a distinctive zone by setting up their own “boutiques” within the store. A LED light box and traditional textile frame on the main wall draws the attention of customers walking by.
The self-standing, L-shaped metallic structure features a black matte finish to provide a basic color palette that sets off the products on display. On the shorter side, a double-sided LED light box and a textile highlight the current promotion or branding. The light adds warmth to the space while also illuminating the branding.
The larger side uses the traditional textile system and provides a colorful focal point for the “boutique.” The high-quality printed textiles are offset by customized acrylic accessories and magnetic shelfing.
Having the ability to reproduce acrylic accessories in a variety of colors at short notice also allows flexibility for future campaigns.