Design makes major sensory impact
MACY’S MENSWEAR DEPARTMENT REDESIGN | Dadeland Mall, Miami
size: 20 sf
completion: March 2016
photos: Kendu In-Store Visual Solutions
Shop! members contributed to the following elements:
Kendu In-Store Visual Solutions artwork, design, in-store signage, visual elements, project management
DIGITAL SIGNAGE, LED LIGHTING, AND MERCHANDISE MERGE TO CREATE A POWERHOUSE TRIO within the four walls of this flexible design. Providing a showcase to highlight the latest trends, the project makes a major sensory impact that enhances the shopping experience through a colorful lens of branding and product placement.
Each kit comprises a self-standing metallic structure with a black matte finish that sets off the items on display. The masculine look and feel of the columns reflect the department’s products.
On the top quarter of the metal stand, two graphic frames display the brand name. Four sides on the bottom feature two LED light boxes with textile advertising visuals. The remaining two sides use patterned textiles that act as a background for the displayed clothing items. The items are displayed using magnetic accessories including a metal shelf bracket, white shelving, and white display cubes.
Digital signage within the column structures also provides each brand with information about customer traffic and engagement. This enables the store to provide accurate and up-to-date information about its customers, which enables Macy’s to create targeted content that is compelling and engaging for its audience.