Design steps up style factor
JIMMY CHOO SOHO | New York, NY
size: 3,500 sf
completion: April 2016
photos: Christian Lahoude Studio
Shop! members contributed to the following elements:
Christian Lahoude Studio architect, design, project management
MERGING AN ICONIC FASHION BRAND WITH ONE OF NEW YORK’S ICONIC NEIGHBORHOODS, this design steps up the style factor by blending the retailer’s luxurious image with a raw, industrial SoHo aesthetic.
Cast iron columns, industrial steel, and polished poured concrete flooring project a loft-like feel and reflect the neighborhood’s architectural spirit. An exhibition space comprising a sunken glass mezzanine and gallery wall pays homage to SoHo’s artistic heritage. Italian marble finishes and gold trims contrast the high exposed ceilings and project a lux, inviting look.
A window display featuring concrete steps holding pedestals draws visitors inside. Illuminated glass laminated mesh housing a polished brass logo also hangs inside the window.
A continuous open floor plan extending across 1,325 sq. ft. replaces traditional rooms for men’s and women’s collections. A large skylight provides plenty of natural light. Curved displays and seating establish two consecutive circular footprints.
Other features include:
- Custom carpets with the brand’s artwork
- Nesting tables with seating in polished stainless steel and marble
- Entry walls clad in glass laminated gold mesh