Following extensive talks last year between leaders at Shop!, the global trade association dedicated to enhancing retail environments and experiences, and at WARES (World Alliance for Retail Excellence & Standards), the two organizations agreed that Shop! would provide former WARES members with membership and benefits aimed at helping them be successful in the retail industry.
On Jan. 1, WARES was officially dissolved. This week, Shop! will begin to offer membership and benefits to former WARES members, with plans to absorb at least two services previously offered to them: a retail recruitment platform and the company accreditation program.
As WARES leaders sought ways to bring added value to its membership of 150 companies, Shop! invited its members to two events in 2017, providing networking opportunities to both memberships. WARES members are retail service providers offering a range of merchandising services, installation services, event marketing, promotion/demonstrations and mystery shop companies, and other retail support businesses.
“We were pleased to welcome WARES members to our events in 2017,” says Steven A. Weiss, CAE, Shop! CEO. “In getting to know their members and what they do, we saw a strong fit with our membership. Shop! members provide a spectrum of products and services to help drive in-store shopper purchases along a continuum of activities from research, design, and build, to execution and evaluation. Many WARES members provide services that assist in the execution and evaluation of retail environments and experiences.”
Several members of the WARES board have already joined Shop! and are poised to take advantage of the education opportunities, networking events, publications, and more that Shop! offers members.
“Dissolving a business is never an easy decision, and the WARES Board of Directors took great care to find the option we believed would be most beneficial for our members,” says Carlos Roca, WARES chairman. “We were seeking ways to deliver the value our members needed and deserved. Shop! is a growing global organization with 25 employees to support its members numbering close to 900 companies globally. I am looking forward to taking advantage of the new benefits Shop! will offer me and my company as well as continuing to use some of our existing ones.”