SPAR Group, a leading supplier of retail merchandising, business technology, and other marketing services in ten countries throughout North America, Latin America, Asia Pacific, and Africa, has formed a global partnership with Sales Services International (SSI), a pan-European network of independent agencies that provides merchandising and field marketing services to 26 countries in Europe.
The partnership makes SPAR Group the representative agency for the SSI network in all countries where SPAR operates and expands the reach of SPAR to 36 countries worldwide, including all of Europe. As a member of SSI, SPAR will now be able to actively pursue and participate in global initiatives and opportunities for brands and retailers worldwide.
“We are thrilled to become a member of SSI,” says Christiaan Olivier, CEO of SPAR Group. “They have shown that independent agencies can be a force in a region by working together cooperatively for the benefit of the client and have consistently become a leading agency in their respective countries. The SSI members provide a guarantee for top quality, effectiveness, and tailor-made actions, making a difference for their clients across Europe.”
“SPAR Group is known for consistently delivering high quality service across multiple geographies and we are excited to welcome them into the SSI family. The addition of SPAR Group’s presence in North and Latin America, Asia, and Africa considerably expands the reach of the SSI network outside of Europe,” says Dieter Stempel, president of SSI.