Redesign provides pleasant customer journey
REGIONS BANK REDESIGN | St. Louis, MO
size 3,500 sf completion March 2016 photos Shikatani Lacroix Design
Contributing Shop! member: SLD design, int. signage/graphics, tech
NO QUEUING, AN INVITING WAITING AREA, AND PLENTY OF NATURAL LIGHT lend a transparent, pleasant feel to this bank redesign. The modular prototype can be rolled out across numerous sizes and types of branches, including drive-through ATMs. Large windows gracing the exterior showcase various areas of the branch. An open interior with clear sightlines makes navigation expedient and intuitive for customers.
In lieu of the traditional teller lines, semi-private pods give customers a comfortable place for consultation and transactions. Social and community causes are promoted on an interactive, multitouch digital screen. iPads showcase products and services in the waiting area and coffee bar. Private rooms with video conferencing screens afford space for meetings. ATMs feature digital signs visible from the street. Staffed and non-staffed drive-through options are provided.