IDL Worldwide, a global expert in consumer experience design and production, today announced the launch of “Bring the Real,” a podcast that addresses how brands connect in the modern marketplace. Based in Portland, Ore., U.S., and hosted by Bryan Laing, VP of client services at IDL, “Bring the Real” will be released on a biweekly basis and will be available to listeners on all major podcast directories.
“Bring the Real” focuses on brand to consumer interactions and experiential marketing trends and is geared toward business professionals within the marketing industry.
“With ‘Bring the Real,’ we’re providing a platform for experiential marketing, design, and branding leaders to explore how forward-thinking brands are behaving in today’s reality of social media and e-commerce,” Laing said. “Smart companies are recognizing the opportunity to elevate how consumers experience their brand with rich interactions that start in the physical environment and are amplified in the digital one. We look forward to contributing to the conversation about what’s coming next.”
To listen and subscribe, visit bringthereal.libsyn.com/rss or search “Bring the Real” in your podcast directory. IDL encourages listeners to email firstname.lastname@example.org to provide feedback and share ideas for future topics and guests.