Design supports message of home, heart, family
VIPS CUAUHTÉMOC DELTA | Mexico City, Mexico
size: 4,200 sf
completion: May 2016
photos: Sebastiíçn Crespo Photography
Shop! member Watt International Inc. contributed to the design, in-store graphics, and in-store signage
CAPTURING THE BRAND’S MESSAGE OF HOME, HEART, AND FAMILY, this multi-room restaurant design warmly embraces the concept of community through the use of casual, comfortable elements.
Establishing connections through differing zones, each space showcases its own furnishings, material finishes, color, and architectural features. A Cantera stone façade greets guests. Zones such as the living room, kitchen, and dining room take on a familiar, residential air that give customers the impression of stepping inside their own homes.
Formal, traditional seating defines the dining area. The living room includes architectural screens, sofa-style seating, loose tables, and a kids play area. Bar seating at a counter gives the kitchen zone a casual café vibe.
Other design elements include simple metal frames cradling signature red-colored glass shapes. Wood features also serve as a unique, eye-catching nod to the angular nature of the “V” in VIPS. Using black and white photos depicting the neighborhood adds to the welcoming atmosphere.