Tesco was the top pick of U.K. consumers who were asked by GlobalData to select which retailers they felt did the best job of promoting or communicating deals for Valentine’s Day. The retailer earned high marks due to its wide range and convenient offer appealing to the masses, according to the data and analytics company.
‘‘In 2018 GlobalData expects Aldi to improve its ranking as the discounter continues to expand its Valentine’s Day range, offering underwear, candles and a wide assortment of cards this year,” says Eleanor Parr, a retail analyst at GlobalData.
After a successful year for many discounters in 2017, these retailers are likely to gain further share in the Valentine’s Day market as they continue to improve consumer perception of their ranges by introducing more luxury options alongside their value assortments, Parr states.
The firm also finds that retailers are looking for alternative sources of revenue to improve challenging Valentine’s sales, driving increased marketing around alternative Valentine’s Day activities or gift recipients. For example, there is a growing trend towards purchasing Valentine’s presents for pets, with Notonthehighstreet offering a dedicated webpage for quirky pet present ideas, Parr adds.
“Moreover, there is a new trend, recently imported from the U.S., ‘Galentine’s Day,’ which celebrates female friendships on the 13th of February,” she explains. “In 2018, more brands and retailers are expected to capitalise on this day, with moonpig.com and Etsy offering Galentine’s Day cards this year and retailers using the occasion the promote products suitable for females on social media sites.”