NanoLumens displays generate revenue for 2 Australia malls
NanoLumens‘ cutting-edge LED displays have been installed at two Australian retail centers, creating new high-tech revenue streams for shopping center operator QICGRE.
Digital displays such as these can breathe new life into the in-person shopping experience and allow owners to capitalize on every possible advertising location—even the open air above shoppers’ heads, says Stephen Rubie, director of Digital Place Solutions, which worked on the Nanolumens displays’ integration.
“Large, innovative digital display installations excite customers and provide new revenue streams for retail location owners,” says Rubie. “With NanoLumens’ lightweight and easy-to-install LED displays, we can mount them virtually anywhere a client wants. Our two latest installations at QICGRE’s Canberra Centre and Westpoint Shopping Centre show exactly how versatile the technology is, with each double-sided vertical display hanging from the ceiling without any additional infrastructure support. These installations would simply not be possible with any other display technology.”
The display at Canberra Centre, measuring 11 ft. by 19 ft. and weighing 2,100 lb., and the display at Westpoint Shopping Centre, measuring 9 ft. by 16 ft. and weighing 1,540 lb., provide incredibly bright, large, crisp imagery with their 4-mm. pixel pitch designs. Freed from the constraints of heavy, unwieldy multi-panel video walls, the NanoLumens displays were suspended from each location’s glass atrium high above shoppers, requiring no major construction or support infrastructure.
“The vibrant, oversized double-sided displays are a new point of interest for shoppers that allow us to utilize space that previously was impossible to monetize,” says QICGRE’s Head of Commercial Dennis Michael. “Think about it: with DPS able to hang huge NanoLumens displays above busy foot traffic corridors, we are basically creating marketing solutions for retailers and brands out of thin air.”
DPS knew right away that, to deliver what QICGRE requested, NanoLumens was the only choice. As is common in large shopping centers, both locations are subject to strong sunlight, so the displays needed to be incredibly bright in order to be visible in all conditions. They also needed to be lightweight enough to safely hang from the ceiling without requiring customer interruptions and heavy construction.
Additionally, QICGRE required a certain level of performance guarantee, which NanoLumens delivered with its unrivaled six-year, down-to-the-pixel warranty. Between the warranty and the innovative Nixel-based design, by which the display is comprised of small individual LED panels that snap together seamlessly, any future repairs can be done quickly without impacting the mall’s operation.
“Working with NanoLumens display technology has allowed us to deliver 100% satisfaction to retail mall owners through unique, eye-popping installations,” says DPS Director Gerry Thorley. “Whether used to create revenue with advertising or provide information and announcements, the displays demand the attention of every shopper. It’s a great feeling to be able to listen to what our clients want, no matter how bold, and tell them ‘yes, we can do that.’ With NanoLumens, we can.”