Picking Protection

Merchandising system facilitates selection of athletic protective equipment
Developed in collaboration with Frank Mayer and Associates, Shock Doctor’s new experiential merchandising system makes it easy for shoppers to find the proper fit in mouthguards, cups, and supporters. The engaging, first-of-its-kind display, which is placed in more that 1,000 retailer locations, offers clear information on product types and benefits for the sports-protection brand.

Partnering with top sporting goods retailers, Shock Doctor sought to present its growing collection of advanced mouthguard, cup, and supporter products in a merchandising system that’s as much about experience as it is education, making gear selection a much more enjoyable event. Highlights include:

• Customized displays 4-16 ft. wide with premium plexiglass cases add a “destination appearance” to conventional gondolas and wall fixtures.
• Products are visually displayed “out of the package” to help draw in shoppers and are supported with easy-to-read graphics.
• Mouthguard styles are organized by four distinct types—Classic (traditional and original), Slim (lower profile, better breathability), Sport (specialty models best used for certain sports), and Braces—to assist navigation and reduce selection time.

“Partnering with Shock Doctor on its unique merchandising campaign allowed us to think creatively when it came to designing a display to engage Shock Doctor’s target market,” says Mike Mayer, president of Frank Mayer and Associates. “We’re proud to be a part of the innovative program that resulted.”