GSP Companies, a leading provider of retail services, is excited to be attending GlobalShop 2018 in Chicago March 27-29. The annual tradeshow showcases the latest in retail design and technology.
GSP offers an array of marketing and visual merchandising services, from temporary and permanent signage to fixtures, displays, lighting and more.
“But SMART is what sets us apart,” says CEO Geoff Neuhoff. “It’s how we’re able to offer all of these services in the most cost-efficient way possible.”
“SMART stands for Store-specific Marketing and Retail Technology,” adds Neuhoff. “It sums up how we help retailers get the most from their existing marketing budget by combining tech-enabled efficiencies, proven project management, and our national reach.”
First, GSP helps clients get smart about their stores. AccuStore, a proprietary, cloud-based store profiling software provides accurate store information anytime. Armed with that data, retailers can drive marketing efficiencies down to the store level. It means no guessing at store distribution, no store execution issues, and no waste in the print budget.
To further maximize smart marketing efficiencies, GSP utilizes three production facilities, which are strategically located in different shipping regions to optimize delivery and fulfillment. Clients can use the one that best suits their needs or break up jobs between all three to lower transportation costs and achieve the best freight rates. GSP’s nationwide reach also includes project managers in 22 states. 85% of the team works onsite or near client headquarters to assist with POP/print management.
GSP invites everyone to join them at Booth 3016 to learn more about its SMART way to save on retail marketing. Ask about receiving a free SMART audit to ensure you’re getting the most from your existing marketing budget.