The Spring 2018 Journal of Shopper Research—a publication embracing both academic and commercial research—takes an in-depth look at four topics that are having an impact on the path to purchase. In particular, this issue offers analysis on ways technology, customer experience, and neuro and behavioral science can be used to improve shopper engagement in both brick-and-mortar and online environments.
“The articles in this issue of the Journal of Shopper Research provide a unique and valuable perspective on the challenge of shopper engagement,” says Editor in Chief Raymond Burke, Professor of Marketing and E.W. Kelley Chair at Indiana University’s Kelley School of Business. “Our mission for the Journal of Shopper Research is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice in our industry.”
- The Spring 2018 issue includes four articles from authors at respected academic and commercial institutions. Each piece offers intriguing solutions to challenges in today’s retail landscape:
- Understanding Cross Channel Drivers of Loyalty to Optimize Decision Making” by Candace Adams, SmartRevenue
- “Virtual Reality for Shopper Research” by Raymond Burke, Indiana University
- “Overcoming the Hurdles of E-Commerce” by Scott Young and Jonathan Asher, PRS in Vivo
- “Flower Power! The Influence of Mood Elevation on Shopper Behavior: A Neuro and Behavioral Science Study” by Elissa Moses, Kirk Hendrickson, Laura Beavin, and Lisa Zaval, Ipsos, Eye Faster, and Coherency
“As a global trade association focused on retail environments and experiences, Shop! is proud to provide this academic journal to the industry as part of our knowledge-based offerings,” says Steven A. Weiss, CAE, Shop! CEO. “The articles explore several intriguing concepts, such as employing virtual reality to identify innovative ideas for shopper marketing, using a photorealistic online shopping interface to create a better shopper experience, and even employing biometric techniques to measure the effect a simple gift experience has on driving store loyalty. All are important topics as we continue to maneuver in a rapidly changing shopper environment.”
The Journal of Shopper Research is available in print edition or as an electronic document. To download a complimentary PDF copy, for ongoing shopper insights, or to subscribe to the Journal, visit journalofshopperresearch.com. Individual articles can be viewed from the companion website as well. To purchase a print edition ($20), visit the Shop! Store at shopassociation.org.
The Spring 2018 Journal is sponsored by Ryan Scott Display.