Large format concept offers efficient, exciting experience
HANNAFORD | Bedford, NH
size: 70,000 sf
completion: June 2016
photos: Mark A Steele Photography Inc
Shop! members contributed to the following elements:
api(+) artwork, design, in-store signage & graphics
Armstrong Flooring, Inc. flooring
King Retail Solutions fabrication of graphics and signage, in-store signage & graphics
CAREFULLY COMBINING DIFFERENT STORES-WITHIN-A-STORE, THIS DESIGN DELIVERS THE BRAND’S LARGEST CONCEPT EVER within a colorful, easy-to-maneuver setting that’s exciting, energetic, and efficient.
Boasting a new design for the brand, the store serves as a testing site to determine the effectiveness of certain services in a large format. A kitchen and café, a brew room offering more than 230 types of beer, a wine department with more than 900 bottles, and a produce department are the most prominent zones in the flowing, cohesive layout. Graphic vertical blades anchoring the major departments provide a vertical visual break from the mostly horizontal interior.
The kitchen is the chain’s first, full-service prepared foods offering. Providing a comfortable, relaxing restaurant-quality environment, cozy seating and noise-reducing acoustic treatments in the café encourage guests to linger for dinner or lunch.
Befitting the new, bigger space, large format graphic communication panels tell stories of locally sourced products and suppliers. Displaying a rustic, modern approach — such as digitally filtering images of produce and farming in an abstract, painterly style — conveys a relatable, local fresh farm vibe. A hanging track system allows for easy sign changes. Integrating graphics into the light fixtures lets the lighting serve double duty as a communication tool.
Additional graphics on the front and back walls focus on supporting the community and putting shoppers first with such phrases as “Hannaford nourishes communities” and “”If it’s important to you, it’s important to us.”
More elements include using materials and finishes such as handcrafted tile in the meat, seafood, and bakery areas and natural stone wall cladding in the cheese department to convey the high quality of products and services. A palette of warm, Earth-toned yellows, greens, reds, and oranges support the brand’s promise of fresh and healthy foods.
Other features are creating a destination zone by placing a central canopy over the prepared foods that organizes and defines the fresh items. Placing rustic barn wood plank luxury vinyl tile in a contemporary pattern helps control the pace of the shopper’s journey. A 700-sq.-ft. community room is also available to non-profit groups.