Global brand and retail design consultancy FITCH has appointed Alasdair Lennox to the position of executive creative director in North America. Lennox will be based in New York. As lead creative for the region, he will further evolve FITCH’s branding and digital capabilities.
Lennox has spent most of his career at FITCH, joining 20 years ago as a junior environmental designer in London and rising to executive creative director for EMEA in 2014. Since then, he has led the region to Cannes Lions and World Retail Award wins. He has extensive experience in both strategic and creative assignments for a wide variety of clients, including adidas, Miele, McLaren, Nespresso, and Enterprise.
Global CEO David Blair says, “Alasdair’s long history with FITCH, and his ability to inspire our teams and clients makes him uniquely qualified to lead creative growth for North America. He has been instrumental in the transformation of our offer in EMEA, leading some of our most innovative recent work. His multi-disciplinary approach and global perspective will add a new dimension to our offer.”
Lennox says, “It’s always been an ambition to live and work in the United States, and challenge myself with some of the most disruptive brands in the world. FITCH has a fantastic reputation as a retail and architectural design leader here, and I’m looking forward to getting involved.”