Design’s contemporary aesthetic highlights high-end service
I+CARE PHARMACY | Brooklyn, NY
size 1,000 sf
completion December, 2017
photos Harriet Andronikides
Shop! member studioBIG contributed to interior design, branding, and custom signage
COMBINING A BOUTIQUE PHARMACY WITH A HIGH-END OPTICAL SERVICE, this upscale design conveys a clean, modern aesthetic.
Representing a new concept for the owners, who run several pharmacies in the New York metro area, the store is a departure from the chain’s 10 other locations. Featuring optical displays and service in the front and a pharmacy in the back, the inviting interior targets the evolving audience of its rapidly developing, increasingly upmarket location. Whites and blues create a cool, hygienic-looking palette, while touches of wood provide warmth and a nod to the pharmacy’s natural, organic focus.
As visitors enter the long, L-shaped layout, visual cues such as distinctive blue and white floor tiles and floating white ceiling planes guide visitors through the space. With pharmacy shelving no higher than eye level, a visual connection is maintained from the front of the store to the back.
A pattern continued from floor tiles onto the optical display cases and pharmacy desk draws attention to points of customer service. The pattern also carries throughout the space in restrained but impactful touches—backlit cases, wallpaper, signage, wall graphics, and business cards.