Curved LED displays transform airport’s retail hub
PASSENGERS TRAVELING THROUGH DALLAS/FORT WORTH INTERNATIONAL AIRPORT’S TERMINAL D CAN EXPERIENCE THE FUTURE OF RETAIL, thanks to a major expansion and high-tech redesign of the terminal’s Duty Free Center shop. Occupying a space of more than two gate holding areas, or roughly one-fourth of the total floor space at Terminal D, the new duty free shop is more like a mini high-end mall than an airport store.
High-tech additions are key for maintaining a luxury shopping experience. The most striking and obvious installs include three huge, curved NanoLumens LED displays that allow advertisers to capture the attention of all who walk by.
Standout features include a promo pod, which allows the store owners to display product surrounded by an 18-ft.-by-10.5 ft., 4-mm. pixel pitch NanoLumens LED display. This creates a 180-degree video experience around a central pillar where product samples can be placed. Advertisers use the LED wrap to draw in travelers who can’t help but wonder what might garner such special attention.
In addition to the promo pod, two 12-ft.-by-7 ft., 4-mm. pixel pitch NanoLumens curved displays adorn the top of a product kiosk along the main terminal walkway. Because of their size, location, high position and incredible clarity and brightness, they are unmissable by nearly every terminal guest.
The NanoLumens displays’ main function is to present an unforgettable advertising medium that gives brands a much greater impact than a printed ad or standard gift shop kiosk. They operate seven days a week, providing the Duty Free shop with a steady advertising revenue stream.
In total, three NanoLumens curved LED displays, two multi-panel LCD video walls, six standalone LCD displays, and 50 table-mounted iPads were installed in the space. Most of these interactive iPads can be found in the shop’s chic seating area, which looks more like a luxury airport lounge than a terminal.
NanoLumens displays are quickly becoming a favorite among top airport authorities around the world, with installations in JFK International Airport in New York, Daniel K. Inouye International Airport in Hawaii, Cincinnati/Northern Kentucky International Airport, Toronto Pearson International Airport, Vancouver International Airport, Montreal’s Pierre Elliott Trudeau International Airport, and Changi International Airport in Singapore.
A key factor driving the company’s channel success is the fact that the latest generation of its patented Nixel technology meets certain specific European Rail safety standards for heat release rate, smoke density, flame spread and toxicity. Regarding fire hazard performance for transportation environments, NanoLumens meets the following European Rail safety standards: EN45545-2 (ISO 5660-1) for Heat Release Rate, EN45545-2 (ISO 5659-2) for Smoke Density, EN45545-2 (ISO 5658-2) for Flame Spread, and EN45545 Annex C for Toxicity.