Design brews up exciting immersive experience
MILL ST. BREW PUB | BIER MARKT | St. John’s, Newfoundland and Labrador, Canada
size: 9,380 sf
completion: June 2016
photos: David Whittaker Photographer Inc.
Shop! member Jump Branding & Design Inc. contributed to the design, lighting design
ENVELOPING GUESTS IN THE SIGHTS, SOUNDS, AND SMELLS OF THE BREWING PROCESS provides an exciting, immersive experience at this pub within a restaurant.
Overlooking a harbor, the pub is inside the newly renovated Bier Markt restaurant. Both were designed and built together. Taking inspiration from its location, elements include rivets, metal panels, nautical-inspired light fixtures, and a wall system opening the interior for waterfront viewing.
Offsetting the pub’s industrial vibe, the restaurant’s décor conveys a causal setting featuring artwork and warm woods. Using the color red connects the two brands, with soft material upholstery in the Bier Markt and decorative glazed tiles on the pub’s bar counter.
Removing a portion of an exterior wall and glazing provided clearance for the large brewery equipment. Having no glass between patrons and the stainless steel tanks puts guests close up to the brewing process, yet keeps them at a safe distance. Explanatory signage further enhances the experience.