GSP, a leading provider of retail services, is proud to announce that it has won another silver ADDY award from the American Advertising Federation—this time at the District 4 level. GSP will now proceed to the national ADDY competition.
The AAF Fourth District is one of 15 districts in the U.S. It comprises 19 local federations throughout Florida and the Caribbean. It should be noted that the 2017 National ADDY Best of Show came from the Fourth District.
Conducted annually, the AAF holds a three-step competition. Entrants first compete locally, then winners advance to one of 15 regional district competitions and finally on to the third tier, which is the national stage of the American Advertising Awards. The AAF ADDY Awards is the industry’s largest advertising competition, attracting more than 40,000 entries annually.
GSP won at the local and regional level for a coffee table book it created for GlobalShop, the annual retail design and marketing trade show. The book described the design thinking behind the booth, which featured a Cuban/island theme, and showcased the company’s many design and visual merchandising capabilities.
“The coffee table book perfectly illustrated GSP’s process, from inspiration to installation, and it also documented our ability to reimagine any retail environment,” says Design Services VP Steven Cohen.
“We’re thrilled that both our local ad club and the Fourth District judged our work to be worthy of recognition,” adds Cohen. “GSP’s talented design and visual merchandising team does outstanding work every day for the nation’s top retail clients.”