Celebrating American design, a collaborative project named The Diner recently received the Milan Design Award for Best Engagement. Contributors to the popup restaurant include Shaw Contract and Chemetal.
The Diner was part of the Ventura Centrale design event and was chosen from more than 1,500 of Fuorisalone’s design exhibitions that were open to the public during Milan Design Week, April 17 to 22. The restaurant immersed visitors in a coast-to-coast journey through the United States with four distinct environments — the Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Diner.
Daily programming included private events, designer karaoke, and late-night entertainment throughout the week. The restaurant also featured a contemporary menu for breakfast, lunch and dinner.