Apple unveils new Tokyo store
DELIVERING THE BRAND’S LATEST RETAIL DESIGN TO JAPAN, the Apple Shinjuku store was unveiled April 5 just blocks from Shinjuku Station in Tokyo’s famous shopping, business, and entertainment district. Connecting seamlessly to the street outside, the store features an expansive 37m glass storefront lined with local Longstock Holly trees. Other design elements include the Forum, with a 6K video wall, and Avenues, with interactive displays for visitors to get hands-on with third-party products and accessories.
Apple opened its first international store in Tokyo’s Ginza neighborhood in 2003. Since then, 70 million visitors have been welcomed into its stores across the country, according to the company.
“Apple has a long and special history in Japan, and Shinjuku marks the first of several new stores we’ll open in Japan in the coming years,” says Angela Ahrendts, Apple’s SVP of Retail.