Design brings American lifestyle brand to life
LANDS’ END | Kildeer Village Square, Kildeer, IL
size: 5,000 sf
completion: May 2018
photos: PRNewsfoto/Lands’ End
PROVIDING A CUSTOMER-FRIENDLY SPACE THAT COMBINES COMFORT WITH TECHNOLOGY, this new store’s elements include navigable clean lines, digital signage, and an ample fitting room area. Adding to the in-store product, visitors can browse the entire online assortment in a digital shopping lounge that features cozy chairs, catalogs, a phone connected to the company’s call center, computers, and a touchscreen kiosk.
The layout also features cleverly designed rooms that separate and define clothing categories, making for a more intimate shopping experience in the large space. Telling the Lands’ End story, visual displays highlight seasonal, iconic items such as duffels and outerwear, along with the product’s history and features. Using the company’s bold colors also provides a classic backdrop to the modern shopping experience.
The Kildeer location is the first of four to six stores the brand plans to open in 2018.