Riley Rose opened a new location at Pembroke Lakes Mall in Pembroke Pines, Fla., U.S., on April 28. The store houses makeup, skincare, tools, home décor, sweets, and more.
Riley Rose is a beauty and lifestyle universe where play, discovery, and self-expression are celebrated harmoniously in one shop. Embracing global trends, innovation, and femininity, Riley Rose fuses online possibility with real life community to create a connected experience where guests are inspired to indulge their fantasies, get lost, and run wild.
This unique concept store is the brainchild of Linda and Esther Chang, the sisters behind the success of global retailer Forever 21. Together, the daughters of Forever 21’s founders, Mr. and Mrs. Chang, set out to make Riley Rose a destination for Millennial and Gen Z consumers looking for exclusive brands that aren’t usually accessible at their fingertips. With their experience running numerous Forever 21 departments, they have set foot on their own path to create a retail experience that is a first in the industry.