Customers experience historic space in new ways
BOTTEGA VENETA MADISON AVENUE | NY, NY
size: 15,000 sf
completion: February 2018
photos: Adrian Gaut
Shop! member Shawmut Design and Construction contributed to the general contracting.
MERGING HISTORY AND FASHION, THIS DESIGN TRANSFORMS THREE LANDMARKED 19TH CENTURY TOWNHOUSES INTO A FIVE-STORY BOUTIQUE. As the brand’s biggest maison in the world, the new location radiates a regal, luxurious presence on New York’s famed Madison Avenue shopping district.
Taking a careful building approach to maintaining the exterior facades, these former private residences afford the interior with plenty of natural light. Steel walls and silver chain curtains further intensify the brightness.
Highlighting the elegant space, two grand staircases are accented with glass balustrades, Travertino Noce handrails, and basaltina stone treads. Other features include a new elevator with a video screen and a custom-finished cab.
Reflecting its urban surroundings, suede and wood accents showcase the brand’s full product range and exclusive “Icons of New York” capsule collection. Vibrant touches of personalization via various stations for customizing leather goods, handbags, and suitcases energize the in-store experience. A fifth floor “Apartment” adds to the visually stunning, immersive environment.
“It was particularly meaningful for our team to partner with Bottega Veneta on this milestone project following our work on their Rodeo Drive flagship,” says Greg Skalaski, VP of retail at Shawmut Design and Construction. “Transforming storied New York City homes into a landmark retail space was an exciting undertaking that demonstrates our team’s unwavering ability to deliver exactly what our clients want. It’s a thrill to see Bottega Veneta’s customers experience this historic space in new ways.”
The new store also features custom finishes including column, ceiling, and fascia cladding, wood and stone flooring, brushed brass ceilings, and marmorino plaster walls.