Design highlights prepared foods
THE MARKET BY LONGO’S | Brookfield Place, Toronto
size: 6,200 sf
completion: August 2016
Shop! member Ampersand Studio Inc. contributed to the artwork, consultant, design, in-store graphics, project management
CONVEYING THE BRAND’S “FIRST STOP FOR FRESH” MESSAGING, this design places beverages and prepared foods at the entrance. Emphasizing a juice station and coffee shop, along with goods such as sandwiches, sushi, and pizza, also gives these offerings a can’t-miss, theatrical allure.
Beginning the customer journey with an inviting entry, reclaimed wood creates warmth while oversized textured black tiles emphasize the modern and traditional aspect of the design. Low height fixtures at the front of the store open greater site lines and give the space a more spacious feel.
Being inside an underground food court and subway path, the market’s location and its size required some design changes that differ from the chain’s urban market format. These include offering a coffee shop, while removing a few service points such as the meat and seafood counter. Careful space planning and product location promotes a sense of discovery. Custom signage, such as a chalkboard mural featuring illustrations of food offerings, also creates unique personalities for each of the destinations.
Other features include:
- Putting a 21st century spin on accent tile patterns that draw inspiration from traditional, encaustic Victorian floor tiles
- Using locally sourced reclaimed wood and white brick as a neutral backdrop for the fresh produce
- Re-lamping existing lighting fixtures with LED lights
Increasing the number of checkouts and relocating them to the far right of the space at the storefront creates a separation between entry and exit and helps with the ease of flow and line ups. Relocating the salad bar from middle to the far back encourages exploration.
A flexible open floor plan with movable fixtures allows flexibility for future reconfiguration without a need for a major renovation.