Phoenix Tears, a provider of hemp-based cannabidiol (CBD) products for consumers, announced it has entered a distribution agreement to introduce its CBD products to hundreds of 7-Eleven stores across the United States. The roll-out will focus on locations in Nevada, Colorado, Massachusetts, Illinois, Maryland, Washington, DC, Florida, and California.
The products are slated to be carried by 4,500 7-Elevens by the end of the year. The company expects to reach over 7,000 stores over the next three years. The agreement to place Phoenix Tears products in 7-Eleven stores was made with MarketHub Retail Services, a distributor that works with 7-Eleven franchisees.
The company has a robust go-to-market strategy that includes retailer training, awareness campaigns, and community outreach through relationships with numerous philanthropic organizations.
Phoenix Tears offers several hemp-based products that have demonstrated proficiency in addressing a wide range of health-related issues, ranging from stress and anxiety to inflammation and pain. According to Forbes, the cannabidiol (CBD) market is projected to increase by 700% by 2020.
“We are excited that 7-Eleven will bring the Phoenix Tears product line to millions of Americans who can benefit from these all-natural, safe, and market-proven health alternative products,” says Janet Rosendahl-Sweeney, founder of Phoenix Tears. “In addition, this agreement confirms our belief that CBD’s status as a mainstream wellness option has arrived. We’re eager to usher in a new era of effective, holistic, hemp-based supplements that are now as easy to buy as stopping by the local convenience store.”
Phoenix Tears has created a viable ecosystem of resources to help educate the public on the benefits of hemp-derived wellness remedies. The company has a robust go-to-market strategy that includes retailer training, awareness campaigns, and community outreach through relationships with numerous philanthropic organizations.
“We’re delighted to introduce Phoenix Tears’ CBD products to hundreds of 7-Elevens across the country,” says Blake Patterson, president at MarketHub Retail Services, “and address the growing consumer demand for effective, safe CBD-based products that can now be easily sourced over-the-counter.”