The UK value clothing market reached £13.5 billion in 2017, and while growth out to 2022 is expected to be softer than the preceding five years, there is still immense demand for value retailers’ ranges, according to new research from data and analytics firm GlobalData.
47.3% of UK clothing shoppers buy the majority of their clothing from value players such as Primark, H&M, and the grocers, according to GlobalData’s 2018 clothing survey. Indeed, the appetite for value clothing market leader Primark’s proposition remains healthy, with the retailer achieving 8% UK growth in H1 FY2017/18, supported by l-f-l sales rising 3%, and all without the benefit of a transactional website.
53.9% of under-35s primarily buy from value clothing retailers—perhaps unsurprising given the breadth of choice on offer at the youth end of the market. While a preference for brands drives more males to shop at midmarket and premium players, female clothing shoppers favor value players.
Kate Ormrod, lead retail analyst at GlobalData, comments, “Exactly two-thirds of females aged 16-24 primarily shop at value retailers, emphasizing the hold that the likes of H&M, boohoo.com, and Primark have on this demographic—and the ongoing challenge they pose to midmarket players such as Topshop and River Island. However, the majority of females aged 55-plus prefer to shop at midmarket retailers, no doubt in response to the limited offer in the value segment, with only the likes of Bonmarché, Matalan, and the grocers targeting them. While the youth market is lucrative for Primark and H&M, these players should drive awareness and appeal among mature consumers by highlighting appropriate but youthful styles for this age group.”